Employee Advocacy Readiness Survey
Is Your Team Ready to Represent Your Brand?
This survey helps you discover how aligned, motivated, and AI-ready your employees are to become powerful brand advocates. It’s not a generic engagement quiz — it’s a neuroscience-backed assessment built to drive action.
What This Survey Measures
This 15-question survey is designed to identify strengths, gaps, and opportunities across six key areas:
1. Emotional Alignment
How proud and connected employees feel about representing your brand.
2. Brand-Career Synergy
The overlap between personal identity and company purpose.
3. Knowledge & Confidence
Whether employees understand your unique value and feel capable creating content.
4. Advocacy Motivation
Internal drive to speak positively about the company—with or without incentives.
5. AI Tool Familiarity
Comfort using tools like ChatGPT and Canva AI to scale authentic content.
6. Career Impact
Whether advocacy is seen as a growth path or a distraction.
What You'll Get After Completing the Survey
A readiness score between 15–60 points
Tailored recommendations for each participant
Placement into one of three actionable tiers:
Advocacy Champion: Ideal for leading and mentoring others
Advocacy Explorer: Has potential, needs training and wins
Advocacy Starter: Requires cultural alignment and confidence support
Insights into your team’s AI content readiness
Who Should Take This Survey
HR, Marketing, and Internal Comms professionals
Team leads launching or scaling employee advocacy programs
Individual employees exploring their voice and influence
Companies using or considering AI for content creation
Why This Survey Works
Each question is tied to proven psychological triggers such as trust, reward anticipation, and cognitive ease. It’s designed to reveal not just who is ready, but why, giving you the clarity to focus on the right training, tools, and champions.
Take the Survey
It takes less than 5 minutes to complete.
But the impact on your culture and brand visibility can be long-term.
