Free Employee Advocacy Mastery Course
Welcome! This free course was made just for companies who want to help their team share great things about their business online. At Social Genie, we believe the best voices in your company are already on your team. That’s why we’re giving this course away for free. It’s our way of helping you grow without needing big ads or fancy tools. Just complete the short form below to register.
You’ll get an email with everything you need to start.
Why Take This Course?
Imagine your employees talking about your business in a way that makes other people want to learn more. Not because they’re told to, but because they believe in what you do. That’s employee advocacy.
This course shows you how to build a simple system that turns your team into a group of trusted voices online. You don’t need big marketing budgets or fancy ads. You already have what you need, your people. This course helps you tap into that.
If you want more people to see, trust, and talk about your business, this course is for you.
Who This Course Is For
This course is designed for business owners, team leaders, HR managers, and marketing heads who want to:
Grow their brand without relying only on paid ads
Build trust with new customers using real voices from inside the company
Get employees excited to talk about the company in a safe, clear, and confident way
Make sharing online easy for busy teams
Learn how other companies are doing this successfully
No tech skills needed. Just a willingness to learn and try something new.
What You Will Learn
What employee advocacy actually means
How to create a simple plan that your team can follow
What kind of content works best (and how to make or find it)
Which tools make sharing easier
How to reward and motivate your team to stay active
How to track what’s working and what’s not
How to keep everything legal, respectful, and on-brand
Module-by-Module Learning Journey
Module 1: Foundations of Employee Advocacy
Learn the basics. Why it matters. How it works. What makes it powerful for your business.
Module 2: Building an Advocacy Strategy
We walk you through setting clear goals, choosing your audience, and making sure it supports your bigger business plans.
Module 3: Content Creation and Curation
Not sure what to share? This module shows you how to create great content or find good content that’s ready to go.
Module 4: Platform Selection and Implementation
There are tools that make sharing easier. We’ll show you how to pick one and set it up.
Module 5: Recruiting and Onboarding Advocates
You’ll learn how to choose the right people and help them feel ready and confident to share.
Module 6: Incentives and Gamification
Find out how to keep people excited and active with smart rewards and fun challenges.
Module 7: Measuring Success and ROI
What’s working? What’s not? Learn how to track it all and improve it over time.
Module 8: Legal and Ethical Considerations
Make sure your team stays safe online and follows rules. This module covers social media policies, privacy, and good online behavior.
Module 9: Scaling and Optimizing Programs
Learn how to grow your advocacy efforts as your business grows and how to keep improving.
Module 10: Case Studies and Best Practices
See how other companies are doing it right. We’ll break down real examples you can learn from.
Module 11: Future Trends in Employee Advocacy
Look ahead. What’s next in this space? This module gives you a peek into future tools, trends, and smart ideas.
By the End of This Course
You’ll have a step-by-step plan for building an employee advocacy program that fits your business. You’ll know how to find the right people, help them feel confident sharing, and make your company more visible and trusted without spending tons on ads.
You’ll walk away with tools, templates, and a repeatable system that gets results.
Sign Up for Access
Please use your company email, we don’t accept Gmail or personal emails.
Please complete all the fields below. We will send your username and password to you in a separate email.
Let’s get started
LinkedIn Profile URL TIP: Navigate to LinkedIn, click on “Your name” and copy your LinkedIn Profile URL