You're a Program Starter

What this means:

• Your team is still aligning on what employee advocacy means and why it matters.

• Internal support exists, but structure and content systems need to be developed.

• There may be uncertainty around AI tools or team ownership of advocacy efforts.

🛠 How Social Genie Supports You:

• Get a Beginner Launch Toolkit with templates, training materials, and demo scripts.

• Use the Content Role Matrix to assign responsibilities and avoid confusion.

• Access beginner-friendly tools like the Campaign Planner and One-Click Post Templates.

🚀 Next Steps:

• Schedule a strategy session to define your first advocacy goal.

• Select 3–5 early champions and test low-risk campaigns (e.g., employer brand or hiring posts).

• Use our onboarding journey to educate your team on AI, advocacy, and brand voice.

Don’t wait for perfection, clarity and consistency are your first milestones.